Tuesday, 13 December 2011

Monday, 5 December 2011

Magazine Price:

The magazine will be sold at a price of £3.00 -I have chosen this price because it will be issued monthly and will have a large content of lots of different goings on in the music industry. 
Most music magazines are a similar price if not more, because it is quite a reasonable price more people are likely to buy it because it is cheaper than others, as well as it being full of what my target audience love, people will be willing to pay that price for what they get.

Target Audience:

DEMOGRAPHICS: Audiences can be classified into groups using quantitave data. E.g age/gender
Target Audience Age: 15-24 (mainly rock music fans)
Gender: Both male and female
S.E.G: Students - Group E: Casual Labourers/Unemployed/Pensioners/Students
PSYCHOGRAPHICS: There are different sections in society and different people who will read you magazine.
Target Group: Groups who are both INNER and OUTER DIRECTED
INNER-DIRECTED: I-am-me, experientals, societally conscious (people who believe they are right, don’t care about stuff –bungee jumpers/life experiencers/interested in the world)
OUTER-DIRECTED: belongers, emulators and achievers (want to know everything, want to be in ‘the loop’, copy cats, people who want credit and status)
I have chosen this target because it is the catagory where most music fans fit in, and my magazine is mainly for the people that enjoy this genre of music.

LIIAR Analysis of 3rd Existing Magazine:



Above the masthead there is a skyline saying what else is in the magazine. There is also a 'splash' saying about a free poster inside which draws the reader in because they are getting more for their money.

The masthead is plain and simple, yet is so effective because it grabs your attention straight away. The big black text is a great contrast with the grey background and really stands out.
Even though the image is covering part of the masthead, it doesn't matter because straight away you know which magazine it is, because it is popular and is also recognisable because of the colour scheme and style.

Going back to the image; I think this is a great main image because Taylor looks great which draws you in. Not only does it fit in with the theme of the magazine, but it also shows Taylor's own style. As she brands her style as looking like 'a high class hooker' -what she is wearing on the photograph could be considered as that sort of look.

The positioning of the image works well with the positioning of the text around it and is a great contrast to the red graphics and text.

On the contents the colour scheme is carried on, as well as the image of Taylor (again she is representing her style but in a different outfit.) The text/style is the same throughout the magazine which makes it look very professional.

The sub-headings allowing people to see what's inside also grab people’s attention because they sound interesting and it makes the audience want to read it.

This magazine is distributed so that the audience can gain more information about what's going on in the music industry, and what's new, eg: artists/music style/gigs etc...

The purpose is to expand peoples knowledge and so they are able to know more. The institute does this so the audience can feel involved and are shown that they are important in making the world of music go round!

The message this magazine is trying to send out is that people can have their own style and they too can make it in the music industry themselves if they want to. -they do this by interviewing artists to see how they have got famous and its an insight on 'how to make it' (most magazines do this.)
It makes the magazines look good and create a good impression also.

The target audience are that same for all the existing magazines.

I think that because of the images/colour scheme/house style it does attract the target audience however, also looks quite sophisticated, so could also attract some people from outside of the target audience.
The institution is REVOLVER magazine.

The magazine is supposed to 'scoop' info of whats going on in the music world amogst other things, which is shown  by their headlines. They try to sound more informed than other magazines and as if they have more to offer so people are more likely to by their mag rather than any others.

This magazine is representing different artista and in this particular issue, who are the 'hottest' artists at the moment and The Pretty Reckless.
By showing Taylor Momsen on the front (lead singer of The Pretty Reckless) it shows that it is going to tell you about them and represent them in the magazine.

LIIAR Analysis of 2rd Existing Magazine:


LIIAR Analysis of 1st Existing Magazine:



The masthead is bold and broad so that it grabs peoples attention and straight away what the magazine is called. -It goes across the whole of the magazine and above it there is a skyline saying what other bands are also inside the magazine.

The big bold white writing is a great contrast against the green background and even billy joe and the other members of greenday covering part of the masthead, it still works well because you are able to read it and you already know what magazine it is.
All members of the band are making eye contact with the camera which makes it look like he is looking at the reader. This grabs your attention which shows the image is good.
You can see that the images of the band have been cut out of the original image and placed on the green background with the red surrounding each band member.

The shade of red surrounding the band match the graphic behind the sub-heading about the band's album.
The slogan is situated underneath the masthead at the top of the magazine. It is ‘new music first’ this tells you in itself what the magazine is about
The thumbnails also grab people’s attention so that the audience know what stories will be inside. This makes you want to read the magazine more because the stories sound good!

The barcode is situated in the bottom right hand corner which shows that it is professional and are released regularly. Because the barcode is white, and again on a green background, it allows it to stand out so you are able to see the small detail; ie. issue number/price, which is still important.
All styles of the text; Masthead, Slogan, Subheadings/Titles etc… are the same throughout the magazine, so the house style is consistent. The colour scheme is carried on onto the contents and the double page spread, the theme of green also relates to greenday and represents the band as well as the magazine because it is their signature colour.

The style of images are also consistent throughout the magazine, one of the images is even used twice; once on the contents and in the double page spread. Quite a lot of magazines do this, almost like it is a preview to the interview/article.
Other images have also been included on the contents to let the reader see what else is in the magazine. The images act as more information about what is in the articles before actually reading them.

The graphology used on the contents page is fairly moderate as some of the images have been added in and there are graphics behind them, which is another theme that has been carried on from the front cover, where greenday have red behind them. -This is also used with the text, especially on the front cover and it has also been included on the double page spread with 'GREENDAY' in the corner. This technique works well whenever it is used because it draws in attention and you cant hel but notice it and read the text because it is almost as if it is highlighted.

Rock sound dont have thier own logo however, it could be considered that the masthead is the logo because whenever you see it, you know its the name of a magazine and you know what it is about.

The magazine champions rock music and aims at giving underground acts the recognition they deserve without over commercializing their work or missing out on the big names in rock music.
Rock Sound Magazine promises the best of the rock world, going over all genres of rock music and covering as many bands, albums and live shows as they can so you’ll always know where to spend your money and what’s going to be the next big thing for you. It also follows all of the big names so you’ll never miss the date of your favourite artist’s next tour!
-because of this the target audience for this magazine are rock music lovers, that like to know what's going on in the music industry. You can tell this from the masthead as it is called 'rock sound' and also from the band on the front. Everyone, even people that don't listen to rock music, know that greenday are a punk rock band, so as soon as you see that image, you know who will read it.
This will also represent the music industry while allowing people to know more about rock music.

The magazine however does not only represent the brand and music industry, but also the artists features throughout the magazine. In particular with this magazine, they have focussed on greenday and by doing this they are representing them and allowing the reader to know more about them. -A look into the lives of rockstars.